Objectives
Boombox focuses on family engagement. By sharing their personal favorites, parents can also engage more with their children through music, culture, and nostalgia. This app only features past decades' hits rather than the latest releases, exposing young listeners to more genres, and expanding their musical and cultural knowledge.
Strategy
Unlike other music apps, Boombox is dedicated to the next generation of listeners. Therefore, it has two setups process to ensure appropriate content for each age group.
Parents will first need to set up their kid's account, age restriction, and music genres.
Once the kid's account is set up, the parents can create and share the playlists while monitoring the young listeners to explore other music within their age group.
Personas
Mood Board
Onboarding Features:
Set up and pick genres
Create kids account: age & gender
Accounts dashboard: monitor what kids are listening to
Songs Profile:
Educational and informative
Share playlists with friends and family
Comments on songs and playlists
